Week 1
Where: /products/all-round-10-6Time: an hourMoves: AI answers and Google
1. Put width, weight and what's in the box in the first two lines of the All-Round 10'6" page
Why: Answers repeat what Brand A's page says in its first line. Your width is only in the spec table, and the package is only in a photo.
What to do: Open with: "32 in wide and 19 lb, with a pump, paddle, leash and bag in the box. Stable enough for a first day on flat water."
Where: every product pageTime: an hourMoves: AI answers and Google
2. Add review ratings to your product structured data
Why: Your reviews app shows stars on 48 product pages, but none of them carry AggregateRating markup.
What to do: Turn on the reviews app's structured data setting, then check two product pages in Google's Rich Results Test.
Where: /collections/inflatable-paddle-boardsTime: an hourMoves: Google
3. Retitle the inflatable boards collection for the search buyers use
Why: It was shown 15,800 times in 28 days and clicked 96 times. It sits at average position 7.4 for "inflatable paddle board for beginners".
What to do: Title: "Inflatable Paddle Boards for Beginners | Sample Paddle Co." (57 characters). Description: width, weight and what's in the box, under 155 characters.
Where: /robots.txtTime: an hourMoves: AI answers
4. Decide on GPTBot on purpose
Why: An app added a rule that blocks GPTBot. GPTBot gathers training data; OpenAI's search crawler is OAI-SearchBot, which your robots.txt allows.
What to do: Keep the block or remove it as a choice, write the choice down, and recheck the file after every app install.
Where: 14 variantsTime: an hourMoves: Google
5. Add the 14 missing GTINs
Why: Merchant Center has disapproved 9 products for a missing GTIN, so they're out of free listings.
What to do: Add the barcode to each variant in Shopify, then request a recheck in Merchant Center.
Where: 17 productsTime: an hourMoves: AI answers and Google
6. Set a Shopify product category on the 17 products without one
Why: 31 of 48 products have a Shopify product taxonomy category. Shopify's documentation says products without one are left out of Shopify Catalog, which feeds AI shopping surfaces.
What to do: Set the matching paddleboarding category (boards, paddles, leashes) on each, from the Shopify product taxonomy.
Where: every board pageTime: an hourMoves: Google
7. Link the package collection from every board page
Why: Your package collection sits at average position 5.8 for "paddle board package", with 63 clicks from 4,200 times shown, and no board page links to it.
What to do: Add one line under the price: "Want the pump, paddle and bag together? See board packages."
Where: 6 product pagesTime: an hourMoves: Google
8. Send discontinued boards to their replacement
Why: 6 discontinued boards still load as sold out with no way forward, and 2 of them are still shown in search.
What to do: Redirect each to its closest current board, or add a "Replaced by" link above the fold.
Where: every pageTime: an hourMoves: AI answers and Google
9. Hold big page changes from Nov 24 to Dec 2
Why: Black Friday and Cyber Monday traffic makes before and after numbers hard to read, and a broken page costs most that week.
What to do: Ship this week's fixes before Nov 24, then pause rewrites and template changes until Dec 2.
Weeks 2 to 4
Where: /products/all-round-10-6Time: a dayMoves: AI answers and Google
10. Rewrite the All-Round 10'6" page around the five facts answers repeat
Why: Your page leaves out two of the five facts the answers repeat for Brand A, and buries or blurs the other three (see why your competitors get named).
What to do: One short paragraph per fact, in buyers' words: stability, what's in the box, packed size, rigidity, deck room. Keep the spec table.
Where: /products/all-round-10-6Time: an hourMoves: AI answers
11. Answer the valve question on the All-Round page
Why: 1 answer warned against Sample Paddle Co. over valves that leak after a season, and Jake confirmed it reads that way (the warning under the verdict).
What to do: Show the valve, say what it's made of and how to check it, and link the warranty. Don't argue with the thread.
Where: every boardTime: a dayMoves: AI answers and Google
12. Add width, length, weight and rider limit as metafields on every board
Why: 8 of 48 products carry these as metafields. The rest have them in description text, if at all, so filters and feeds can't read them.
What to do: Create four product metafields, fill them for every board, and show them in the same order on every page.
Where: every inflatable board pageTime: half a dayMoves: AI answers
13. State packed size on every inflatable page
Why: Answers repeat that Brand B "rolls up small enough for a car trunk", and Brand B's page gives its rolled size. None of your inflatable pages give one.
What to do: Add "Rolls to 36 x 16 x 10 in, about the size of a carry-on" (with each board's real numbers) under the price.
Where: /products/touring-11-6Time: half a dayMoves: AI answers and Google
14. Rewrite the Touring 11'6" page for distance paddlers
Why: It sits at average position 6.3 for "touring paddle board", shown 3,900 times and clicked 44.
What to do: Lead with tracking and speed, give the length and width, and say who should pick the All-Round instead.
Where: /products/kids-8-6Time: half a dayMoves: AI answers and Google
15. Rewrite the Kids 8'6" page for parents
Why: It sits at average position 4.6 for "kids paddle board", shown 2,800 times and clicked 61.
What to do: Say the age and weight range, the board's weight a child can carry, and whether an adult can ride it too.
Where: /pages/size-guideTime: half a dayMoves: AI answers and Google
16. Publish rider weight limits in one table
Why: "Which paddle board is best for a heavier rider?" is one of your 20 questions, and the size guide sits at average position 11.8 for "paddle board size chart".
What to do: One table: every board, its rider limit, and the limit with a second rider or a dog. Link it from every board page.
Where: every product pageTime: half a dayMoves: Google
17. Add shipping and return policy markup
Why: No product page carries shipping or return policy structured data, which Google reads for free listings and product results.
What to do: Set your return window and shipping times in Merchant Center, or add OfferShippingDetails and MerchantReturnPolicy markup.
Where: every product pageTime: a dayMoves: Google
18. Write alt text for the 312 product images without it
Why: 312 of 510 product images have no alt text.
What to do: Describe what each image shows, with the board's name and what it's doing: "All-Round 10'6" rolled into its bag beside a car trunk".
Where: 4 collection pagesTime: half a dayMoves: AI answers and Google
19. Add a short "Who it's for" block to each collection page
Why: Your collection pages open with a photo and a product grid, with no words above the fold.
What to do: Two sentences each: who the collection suits and how to choose within it, with a link to the size guide.
Where: 22 product pagesTime: a dayMoves: Google
20. Speed up the 22 product pages Search Console flags
Why: Search Console's Core Web Vitals report lists 22 product URLs as needing improvement on mobile for loading speed.
What to do: Serve the first product image at 1,200 px wide and remove the unused review widget script from product templates.
Month 2
Where: a new page: /blogs/learn/inflatable-or-hardTime: a few daysMoves: AI answers and Google
21. Publish "Inflatable or hard paddle board for a lake?"
Why: "Is an inflatable or a hard paddle board better for a lake?" is one of your 20 questions, and the answers cite a forum thread, not a store.
What to do: Answer in the first paragraph, then compare on stability, storage, price and durability, with your own boards and your rivals' named fairly.
Where: a new pageTime: a dayMoves: AI answers and Google
22. Publish a fair "Sample Paddle Co. vs Brand A" page
Why: Brand A was named in 154 of 174 answers, more than any other brand.
What to do: Compare the two closest boards on the five repeated facts and price. Say plainly where Brand A wins.
Where: a new pageTime: a dayMoves: AI answers and Google
23. Publish "Paddle boards under $500: what you give up"
Why: Two of your 20 questions set a price limit, and none of the answers to them cite a page on your site.
What to do: Name what changes below $500 (weight, rigidity, pump quality) and which of your boards fit the budget.
Where: other sitesTime: half a dayMoves: AI answers
24. Offer the forum.example moderators a disclosed brand Q&A
Why: forum.example was cited in more answers than any other site.
What to do: Ask the moderators first, follow the community's self-promotion rules, and answer as the brand, named. No posting as a customer.
Where: other sitesTime: half a dayMoves: AI answers
25. Pitch the reviews.example roundup editor
Why: reviews.example's paddle board roundup is among the most cited pages, and it doesn't include your boards.
What to do: Offer a board to test, disclosed as the brand, with no condition on the review. One paragraph on what your board does differently.
Where: other sitesTime: half a dayMoves: AI answers
26. Send gearsite.example your stability test data
Why: gearsite.example's "most stable boards" page is cited often in answers to the stability questions, and it doesn't list your boards.
What to do: Share each board's width, rider limit and your return data on stability, and offer a board for their own test.
Where: other sitesTime: half a dayMoves: AI answers
27. Ask Outdoor Retailer B about its buying guide and range
Why: Answers point shoppers to Outdoor Retailer B, and its buying guide on retailer-b.example is widely cited.
What to do: Contact the category buyer about stocking your All-Round, and the guide's editor about listing it.
Where: a new pageTime: a dayMoves: AI answers and Google
28. Publish a page for paddling with a dog
Why: "What paddle board can I take my dog on?" is one of your 20 questions, and your Yoga page sits at average position 8.7 for "paddle board for dog".
What to do: Deck length, traction pad, rider plus dog weight limits, and which of your boards suit which dog sizes.
Where: emailTime: half a dayMoves: AI answers and Google
29. Ask every buyer from the last 90 days for a review
Why: Your boards average 14 reviews each, and a third of them are more than a year old.
What to do: One email to every recent buyer, happy or not, with a direct link to the review form. No incentive tied to a rating.
Month 3
Where: a new page: /pages/board-finderTime: a few daysMoves: AI answers and Google
30. Build a board finder
Why: Nine of your 20 questions ask which board suits a rider, a place or a car.
What to do: Four questions (rider weight, water, storage, budget) to one recommendation, with the reason written out so it can be quoted.
Where: a new pageTime: a few daysMoves: AI answers and Google
31. Film one stability test and publish the numbers
Why: video.example's board test is cited in answers to the beginner questions, and it doesn't include your boards.
What to do: Same rider, three boards, flat water and chop. Publish the video with a written summary and offer it to video.example's creator.
Where: other sitesTime: half a dayMoves: AI answers
32. Pitch magazine.example an update to its buying guide
Why: magazine.example's buying guide is cited in answers across the size and beginner questions.
What to do: Offer your sizing data (rider weight to board width, from your own returns and exchanges) for its next update.
Where: a new pageTime: a few daysMoves: AI answers and Google
33. Publish what first-time buyers choose, from your own orders
Why: news.example's story on paddle board demand is cited in many answers, and it quotes no store's data.
What to do: Sizes, packages and colors first-time buyers chose this year, anonymized, with a chart. Send it to the reporter.
Where: /products/yoga-10-8Time: half a dayMoves: AI answers and Google
34. Rework the Yoga 10'8" page
Why: "What is the best paddle board for yoga?" is one of your 20 questions, and this page is clicked 38 times from 3,100 times shown.
What to do: Lead with deck length and pad, say how stable it is standing still, and link the dog page.
Where: a new pageTime: a dayMoves: AI answers and Google
35. Add a care and storage guide, linked from every board
Why: Answers to the durability question repeat which brands "hold up". Your pages don't say how to make a board last.
What to do: Rinsing, drying, storage pressure and valve care, with the warranty terms in plain words.
Every month
Where: your reportTime: ongoingMoves: AI answers
36. Re-run the 20 questions and compare the counts
Why: Answers change as models and the web change. Small moves between runs are often noise.
What to do: Re-run monthly; act on changes that hold for two runs in a row.
Where: one page a monthTime: ongoingMoves: Google
37. Refresh the page that lost the most clicks
Why: Search Console shows which pages are slipping before sales do.
What to do: Compare the last 28 days with the 28 before, pick the biggest drop, and update its facts and title.
Where: /robots.txtTime: ongoingMoves: AI answers
38. Recheck AI crawler access after every app install
Why: An app changed your robots.txt without telling you once already.
What to do: Check the file for OAI-SearchBot, PerplexityBot, ClaudeBot and Googlebot after each install.
Where: emailTime: ongoingMoves: AI answers and Google
39. Ask every new buyer for a review
Why: A steady flow of reviews keeps the ratings on your pages current.
What to do: Send the review request 14 days after delivery to every buyer.
Where: every new productTime: ongoingMoves: AI answers and Google
40. Launch new products with their facts on day one
Why: Missing categories, metafields and GTINs were most of this month's catalog fixes.
What to do: A checklist for each new product: category, the four metafields, GTIN, alt text, and the first-line facts.