The best AI visibility tools for ecommerce brands

An AI visibility tool asks AI engines the questions your buyers ask, and records which brands the answers name and which sites they cite. This guide compares seven of them, plus EcomIndex, for an online store. It also lists the free reports you already have.

A disclosure first: EcomIndex is our product. Everything said here about the other tools comes from each company's own website, as of November 9, 2026, and each entry says what the tool does well. Prices and features change often, so check the vendor's page before you buy.

Start with what's free

Several reports cost nothing and cover part of the picture:

• Google Search Console. The generative AI performance report shows your impressions in AI Overviews and AI Mode, by page, country, date and device (Search Console Help).
• Bing Webmaster Tools. The AI Performance report, in public preview since February 2026, shows how often your pages are cited in Copilot, Bing's AI summaries and some partner integrations, and the queries behind those citations. Microsoft notes that a citation isn't a click (Bing Webmaster Help).
• Google Merchant Center. AI performance insights show your share of voice against your Merchant Center competitors for shopping questions in AI Mode and AI Overviews, split by shopping stage. It covers free listings only, for English queries in the US, Canada, Australia, New Zealand and India (Merchant Center Help).
• Shopify. The agentic storefronts reports show sales, orders, sessions and conversion for each AI channel, plus a search preview that Shopify calls a directional signal (Shopify Help Center).
• Ahrefs' free AI Visibility Checker. A one-time snapshot of your brand's mentions across several AI platforms, with the domains and pages they cite most. No signup (Ahrefs).
• Our free crawler check. It shows whether AI search crawlers can reach your store at all.

Together, these cover Google, Bing and Copilot, and Shopify's own AI channels. What none of them does is track your own buyer questions over time in ChatGPT, Perplexity and Claude. That's what the paid tools add.

What to look for if you sell online

• Which engines, on the plan you'd buy. Several tools list more engines than their entry plan includes.
• Whose questions. Can you write the buyer questions yourself, or does the tool choose them?
• Repeats and counts. The same question can get a different answer each time. A tool that runs each question repeatedly and counts the results tells you more than any single answer.
• Sources. The sites the answers cite are the sites worth pitching.
• Shopping results. ChatGPT shows product results built from product data (OpenAI Help), and Google's AI Mode shows product cards. Check whether the tool tracks your products, prices and the retailers shown, or only your brand name.
• How it collects answers. Some tools read the consumer apps the way a shopper would. Others use the engines' APIs, which can answer differently. Several say which they use.
• Who does the work. A dashboard tells you where you stand. Something still has to change your pages and earn the mentions.

The tools

Profound

• Tracks: Profound's pages list up to nine engines, including ChatGPT, Perplexity, Claude, Copilot, AI Overviews, AI Mode, Gemini, Grok and DeepSeek (Profound). It runs every prompt daily and says it captures answers directly from the browser rather than through the engines' APIs.
• For stores: a Shopping module for ChatGPT shopping. It covers product visibility, analysis down to the SKU, which retailers own checkout, and fixes to feeds and structured data. Its pricing table marks it Enterprise-only (Profound: shopping).
• Price: a free 7-day trial (50 prompts, 3 engines), then Enterprise pricing on request for brands (Profound: pricing).
• Best for: larger brands and agencies that want the most engines and shopping detail.

Peec AI

• Tracks: entry plans choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Perplexity is offered as an add-on, and Enterprise adds more models (Peec AI: pricing). Its docs say it runs prompts daily, reading the apps as a logged-out user (Peec AI docs).
• For stores: the most built-out shopping features in this list, on every plan. You can import your catalog from your Shopify store's public product data, a CSV file or a Merchant Center feed. It then tracks visibility and win rate for each SKU, the top merchants, and the price AI quotes for each product (Peec AI: shopping).
• Price: Starter is $95 a month billed monthly, with 50 prompts on 3 models, daily, and 15% off billed annually. A free trial is offered.
• Best for: stores that want product-level tracking without an enterprise contract.

Otterly.AI

• Tracks: ChatGPT, AI Overviews, Perplexity and Copilot, with Claude, AI Mode and Gemini as paid add-ons (Otterly.AI: pricing). Every prompt runs daily, through the engines' public websites, except Claude, which it reads through Claude's API (Otterly.AI help).
• For stores: shopping analytics on which products, prices and retailers the answers quote, and tracking of ChatGPT's shopping cards, on every plan.
• Price: Lite is $29 a month, or $25 a month billed annually, for 15 prompts on 4 engines. There's a 7-day free trial with no card needed.
• Best for: the cheapest way to start tracking a small set of buyer questions every day.

Semrush AI Visibility Toolkit

• Tracks: its pricing page lists ChatGPT, Google's AI results, Gemini and Perplexity (Semrush: pricing), and Claude isn't listed. Your own prompts are tracked daily (Semrush: prompt tracking). Brand reports update weekly, and it keeps a database of more than 317 million prompts (Semrush: AI Visibility Toolkit).
• For stores: prompt tracking records the shopping ads and product cards in AI Mode, with prices and retailers.
• Price: $99 a month per domain, with 25 prompts tracked daily. The toolkit has no free trial. It's also bundled with Semrush's SEO tools in Semrush One, from $199 a month, which has a 7-day trial.
• Best for: teams already using Semrush for SEO.

Ahrefs Brand Radar

• Tracks: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, plus Claude for your own prompts, which you can run daily, weekly or monthly. Its AI Visibility Index is built from more than 551 million prompts (Ahrefs: Brand Radar).
• For stores: we found no shopping-specific features.
• Price: every paid Ahrefs plan includes some prompt tracking. Lite, at $129 a month, covers 5 prompts on 1 platform. Prompt packages start at $50 a month, and the AI Visibility Index starts at $199 a month for one platform. There's no free trial, but there is the free checker above (Ahrefs: pricing).
• Best for: teams already on Ahrefs, and a market-wide view of who gets mentioned.

Scrunch

• Tracks: the Core plan covers ChatGPT, Perplexity, AI Overviews and Copilot, and Enterprise adds Claude, Gemini, Meta AI, AI Mode and Grok (Scrunch: pricing). It collects through both browser automation and the engines' APIs. New prompts run daily for 14 days, then every 72 hours by default (Scrunch FAQ).
• For stores: product-level presence and which retailers get the clicks, on Enterprise only (Scrunch: shopping).
• Price: Core is $250 a month per brand, with 125 prompts. There's a 7-day free trial that needs a card.
• Best for: brands that want more prompts on the entry plan.

AthenaHQ

• Tracks: the free plan covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter adds AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral. You set how often prompts run, from 1 to 7 days a week (AthenaHQ: plans).
• For stores: a Shopify integration on Starter that publishes to your store's blog, updates product titles, descriptions, metadata and FAQs, and attributes revenue to AI search (AthenaHQ: integrations). Check what it will change before you connect it to your store.
• Price: a free plan with 300 credits. Starter is $295 a month, or $245 a month billed annually, for 3,600 credits. One credit is one AI answer, and some engines cost 5 credits.
• Best for: Shopify stores that want a tool that also edits the store.

EcomIndex (ours)

• Tracks: OpenAI's API, Perplexity and Claude, each with web search. It asks 20 buyer questions written for your store, three times each on each engine, and counts every brand named in up to 180 answers. Each report includes three labeled screenshots from the ChatGPT app. It doesn't cover Gemini, because Google's terms for Gemini answers grounded in Google Search don't allow analyzing or reselling them (how we measure).
• For stores: every report names the competitors the answers recommend and the sites they cite, with a fix plan edited by Jake Ballard. The $750 Playbook adds checks on your product pages, structured data, catalog feeds and crawler access, and reads your Search Console. There's no SKU-level tracking.
• Price: $99 for a one-off report, or $750 for the report with a 90-day Playbook. Get on the shelf, at $1,750 a month, does the work and re-runs your questions every week (pricing).
• Best for: a one-time answer to "who does AI recommend in my category, and what do I fix first", reviewed by a person. It isn't a daily dashboard.

Side by side

How to choose

• To see where you stand once, with fixes: the free reports above, then an EcomIndex report.
• To track a few questions every day for the least money: Otterly.AI Lite.
• To track products and prices, not just your brand name: Peec AI on any plan, or Profound and Scrunch on Enterprise.
• If you already pay for Semrush or Ahrefs: start with their AI tools.
• To have a tool make changes to your Shopify store: AthenaHQ, after checking what it changes.

Questions

Do these tools show what shoppers actually see? Not exactly, and they get closer in different ways. Profound, Peec AI and Otterly.AI say they read the consumer apps for most engines. Others use APIs for some engines. EcomIndex counts API answers and adds three screenshots from the app. Either way, answers can differ from one shopper to the next.

How many questions do I need to track? Enough to cover how your buyers ask: best-for questions, use cases, comparisons, price limits and alternatives. EcomIndex uses 20. The tools' entry plans range from 5 to 125 prompts.

Why doesn't EcomIndex cover Gemini? Google's terms for Gemini answers grounded in Google Search don't allow analyzing or reselling them. For Google, use Search Console's generative AI report and Merchant Center's AI insights.